Now booking Q3 — Odoo 20 upgrades & agentic-AI integrations Start a project →
Odoo for Wholesale Distribution

Wholesale where every account knows exactly its price.

B2B portals, pricelists by customer tier, credit limits, GST e-invoicing across multiple GSTINs — Odoo for distributors who refuse to manage 200 Excel files for 200 pricelists.

Start a project → See pain points
What we hear

Six things distribution teams say on every call.

Compliance is now non-negotiable. Pricing chaos is optional. Both are fixable.

“200+ pricelists managed in Excel.”

Every salesperson has their own copy. We collapse them into a tier-and-rule engine that emits the right price by account, region, season.

“Credit limits checked manually.”

Accounts overshoot, finance discovers next month. Credit-block automation halts the order at quotation if the account is over the line.

“Sales reps fight over inventory.”

Two reps quote the same SKU, only one wins. Reservation-on-quotation with TTL keeps the loser informed before the customer hears.

“Counter sales bypass system.”

Walk-in customers, sales-on-paper, reconciled weekly. Mobile counter PWA captures the sale at the moment, prints GST invoice on device.

“Reorder reminders ignored.”

Repeat buyers run out, never told. Reorder agent watches consumption patterns and prompts the rep with a one-click reorder.

“e-Way bills generated separately.”

Invoice raised, e-Way bill done on the portal, paperwork mismatched. Batch e-Way generator binds bills to dispatch automatically.

What we ship

Pricing, credit, compliance — all wired.

Distribution modules built for the operational reality of GST India — multi-GSTIN, e-invoicing, e-Way bills, tier pricing on top.

Your reps work from a B2B portal that knows the customer’s tier, credit position, last order and dispatch ETA — before the customer asks.

  • B2B reorder portal with last-order suggestions and one-click repeat
  • Tier-pricing engine — account, region, season, volume rules composable
  • Credit-block automation with override workflows for sales leadership
  • Mobile counter sales PWA with on-device GST invoice printing
  • Reorder agent that watches consumption velocity and prompts proactively
  • e-Way bill batch generator binding bills to dispatch with auto-cancellation
$8.4kpenalties avoided / yr
99.97%IRP success
14GSTINs unified
5 wksavg rollout
Quote → credit check → reservation → confirm → e-invoice → e-Way → dispatch
Why us, not them

Generic Odoo vs Odoo for Wholesale.

Generic implementation

  • One pricelist per customer — or the partner gives up and uses defaults
  • Credit limits informational only, no blocking workflow
  • No reservation, first-confirmed-wins inventory race
  • Counter sales recorded next day from cash drawer notes
  • Reorder via salesperson memory and a paper diary
  • e-Invoicing and e-Way bills handled as two separate side-tasks

The Entrophy way

  • Tier + rule pricing engine that composes account, region, season, volume
  • Credit-block at quotation with finance-side override and audit log
  • Reservation-on-quote with TTL and conflict notification to losing rep
  • Mobile counter PWA that prints e-invoice GST bill on device
  • Consumption-aware reorder agent feeding rep’s daily call list
  • Single workflow: invoice → IRN → e-Way bill in one batch nightly run
18wholesale clients live
5 wksaverage rollout
99.97%IRP success
$8.4kavg penalties avoided / yr
Pre-wired integrations

The distribution stack — already connected.

Compliance portals, banking, CRM, BI — the wholesale operator’s real toolchain, pre-wired and battle-tested.

GST IRP e-Way Bill portal Tally migration Razorpay ICICI Bank HDFC Bank Shiprocket WhatsApp Cloud API Salesforce CRM Power BI Twilio Microsoft 365
Recent project

FMCG distributor, 14 GSTINs, one e-invoicing pipe.

Wholesale · Multi-GSTIN + B2B 6 weeks

FMCG distributor with 14 GSTINs across four states moved off Tally + 200 pricelists into Odoo with a tier-pricing engine and IRP-direct e-invoicing.

B2B reorder portal for 1,200 retailers, credit-block automation, mobile counter PWA, and a nightly e-Way batch that eliminated the morning portal-tab ritual.

$8,400penalties avoided yr-1
99.97%IRP success
14GSTINs unified
Odoo 18 + GST modules·6 weeks·B2B + Pricing + Compliance

200 pricelists, 14 GSTINs, one system.

Fixed-scope rollout. We retire your pricing Excel, your credit-control whiteboard and your compliance side-tabs into one Odoo.