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Odoo for D2C & Retail

Retail that moves as fast as your buyer.

POS, e-commerce, inventory, loyalty — one Odoo, multiple channels, zero double-entry. Stock is the same number whether the customer is at the till or scrolling on Instagram.

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What we hear

Six things retail teams say on every call.

If a customer is buying the same SKU twice in two channels, you have at least four of these problems.

“Shopify and Odoo are out of sync.”

Stock dips on the store, Odoo doesn’t hear about it for an hour. We move to webhook-driven two-way sync with conflict resolution.

“POS doesn’t know online stock.”

Sales staff sell something the online team picked an hour ago. Unified inventory across POS, web, marketplaces — one number, one truth.

“Returns lose track of the original payment.”

Customer pays via Razorpay, refund is issued by cheque. We bind the refund flow to the original tender for clean reconciliation.

“Loyalty lives in Yotpo, customers in Odoo.”

Points spent online don’t reflect at the till. Single loyalty wallet, queried from any channel, redeemed anywhere.

“GST templates break with new products.”

A new HSN code and three days of cleanups. We ship templated HSN/SAC governance so additions don’t require an accountant’s morning.

“Marketplaces upload manually.”

Amazon, Flipkart, Meesho — each in their own seller-central tab. We push listings, prices and stock automatically.

What we ship

Channels merged, ledger clean.

The retail stack we ship treats Odoo as the system of record — not just one more channel pretending to be authoritative.

One stock pool, one customer record, one loyalty wallet. Every channel reads from and writes to the same place.

  • Shopify, WooCommerce, Amazon, Flipkart connectors with real-time webhooks
  • Unified loyalty wallet — earn online, redeem at till, or vice versa
  • POS-online stock sync with safety-stock reservations during peak
  • Returns automation tied to original tender, partial refunds supported
  • Marketplace listing pushes — price, stock, images, A+ content
  • GST e-invoicing direct to IRP with HSN governance built in
$2,160SaaS retired / yr
3.2xlead response
74%queries handled by AI
99.8%inventory accuracy
Shopify order → reserved → packed → Shiprocket → SMS + WhatsApp tracking
Why us, not them

Generic Odoo vs Odoo for Retail.

Generic implementation

  • Shopify connector polled every 15 minutes — oversells inevitable
  • POS treated as a separate location, no live online stock visibility
  • Loyalty plugged in as a SaaS, not integrated into the customer record
  • Returns recorded manually as credit notes with no payment link
  • Marketplaces handled via daily CSV imports
  • GST e-invoicing left to the accountant’s month-end ritual

The Entrophy way

  • Webhook-driven sync with conflict-resolution rules and oversell guards
  • Single stock pool, channel-level reservations, no double-allocation
  • Loyalty wallet native in Odoo — one row per customer, no external SaaS
  • Return flow tied to original tender for clean Razorpay/Stripe reversals
  • Marketplace push every five minutes, listings + price + stock + images
  • e-Invoicing fires on confirmation with IRN/QR auto-embedded on invoice
31retail clients live
12 wksaverage POS rollout
$48kmedian monthly GMV per client
99.8%inventory accuracy
Pre-wired integrations

The retail stack — already connected.

From storefronts to gateways to courier partners — the integrations that make a D2C brand run, shipped on day one.

Shopify WooCommerce Amazon Flipkart Razorpay Stripe Klaviyo Yotpo Shiprocket Delhivery WhatsApp Cloud API Meta Ads Google Shopping
Recent project

D2C skincare brand, five channels, one stock pool.

D2C · Omni-channel + Loyalty 9 weeks

Skincare brand on Shopify + 4 marketplaces + 2 retail counters consolidated onto Odoo 18 with a unified loyalty wallet.

Shopify webhooks, Razorpay payment-tender binding for returns, native loyalty wallet replacing Yotpo, and a WhatsApp tracking flow that cut support tickets by a third.

$2,160SaaS retired / yr
3.2xlead response
74%queries handled by AI
Odoo 18 + custom connectors·9 weeks·e-com + POS + Loyalty

One stock pool, every channel, one bill of materials.

Fixed-scope rollout. We migrate Shopify, POS, your marketplace tabs and your loyalty data into one Odoo. You stop reconciling.